About South Baja Realtors — La Paz Real Estate Agency

OUR STORY

LOCAL KNOWLEDGE. REAL CONNECTIONS.

South Baja Realtors® has been helping people buy and sell real estate in Baja California Sur since 2008. Based in La Paz and working throughout Los Cabos, Todos Santos, the East Cape and communities across Southern Baja, our experience goes beyond knowing what's on the market. We know the places, the people and the realities of buying and selling here.

We believe good real estate starts with understanding what our clients are really looking for. Whether it's a home, land, an investment opportunity or the right buyer for a property, our role is to provide the local knowledge, honest guidance and professional support needed to make confident decisions.

Backed by experienced agents, legal advisors and a strong network throughout the region, South Baja brings the right people together to help you find your place in Baja.

SINCE 2008
BASED IN LA PAZ
SERVING SOUTHERN BAJA
LOCAL EXPERTISE · GLOBAL CLIENTS

the people behind south baja

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MEET THE TEAM

South Baja Realtors is led by broker and founder Victor Granados, alongside his wife Edith Gonzalez, who oversees administration and marketing, and their daughter Michelle Granados, who has built her own experience as a real estate agent in the local market.

While Edith and Michelle have always been involved with South Baja in one way or another, today all three play an active role in the company, each bringing their own strengths to a business built on trust, service and long-standing relationships.

For the Granados family, real estate has always been personal — and that's reflected in the way South Baja does business.

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Broker

VICTOR GRANADOS

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admin & Marketing

EDITH GONZALEZ

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REAL ESTATE ADVISOR

MICHELLE GRANADOS

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real estate advisor

AMY REX

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REAL ESTATE ADVISOR

ROSARIO CABALLERO

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REAL ESTATE ADVISOR

MARIBEL NAVA

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REAL ESTATE ADVISOR

KARLA MARTINEZ

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REAL ESTATE ADVISOR

HECTOR ANTUNA

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how we work

REAL ESTATE, MADE PERSONAL.

We make you feel at home

Warm, approachable and always willing to help. We believe great service starts with making people feel comfortable, heard and genuinely taken care of. Trust isn't something we ask for — it's something we earn through the way we show up every day.

We Know How Things Work Here

Years of local experience have taught us that buying or selling in Baja is about much more than the property itself. Strong relationships matter. We work closely with agents, legal advisors, developers and trusted local professionals who share our commitment to doing things well.

We Listen Before We Lead

Every client is looking for something different. We take the time to understand what matters to you before recommending a property, a community or the next step. Our job isn't to push a decision, but to give you the clarity and confidence to make the right one.

We Believe Trust Brings Out the Best in People

The way we treat our clients is the same way we treat the people we work alongside: with respect, professionalism, reliability and a willingness to help. Over the years, that approach has built relationships where people genuinely want to contribute, collaborate and go the extra mile.

We believe the best partnerships don't need to demand commitment. They inspire it.

TRUSTED PARTNERS

OUR PROFESSIONAL NETWORK

Every transaction we represent involves more than our team. Over 17 years of operating in Baja California Sur, we have built relationships with the legal and financial professionals who make closings happen — correctly, completely, and on time. These are the partners we trust with our clients' transactions.